La Cucur
La Cucur is a brand inspired by tradition, bringing a modern touch to a heritage snack loved across generations. The project focuses on creating a cohesive identity that bridges cultural roots with a fresh, contemporary presence.
Client
La Cucur
Services
UI/UX, Web Development, Social media and Branding
Year
2021
Website
Overview
Rooted in tradition and family values, La Cucur celebrates the idea of “4 Generations, 1 Tradition.” The branding reflects warmth, familiarity, and authenticity while introducing a cleaner and more structured visual system for modern audiences.
La Cucur isn’t just about food—it’s about experience and connection. The brand is designed to feel approachable and trustworthy, creating a sense of familiarity while appealing to a new generation of customers.
From identity to packaging and digital platforms, every element works together to tell a consistent story. The result is a unified brand system that strengthens recognition and highlights the product’s cultural value.
Packaging
The packaging design combines traditional elements with a modern layout. Clean typography and structured compositions ensure clarity, while subtle patterns and colors reflect the brand’s heritage and handcrafted quality.
01. Food Box
02. Frozen Packaging
03. Coffee & Paperbag
Step Into the Brand
The website is designed to showcase the product in a simple and engaging way. With a focus on usability and visual storytelling, it allows users to explore the brand, its story, and its offerings seamlessly across all devices.
